¡Hola! I am Gustavo Zapata, or Zeta as I am known. I consider myself a Visual Creative Artist. Ever since I was a child, illustration and design have been my passion. I was raised in Colombia and there I started my career in advertising 25 years ago. I worked in some of the top agencies, such as Havas, Ogilvy & Mather, DDB, and Sancho BBDO. I managed creative projects for renowned brands such as EXITO Stores, KIA Motors, Bancolombia Bank, Toyota, SAB Miller, The Clorox Company, Visa Inc., El Tiempo Newspaper, among others.
In 2013 I took a leap with my family and moved to Dallas, TX. to lead and guide the art and visual direction at Dieste Inc., a multicultural agency. I got to work for important brands such as Cheetos, Cricket Wireless, Reeses, AT&T, Goya Foods, The Wild Detectives Bookstore, Dallas Pets Alive!, among others. My constant interest in new and different visual expressions, my passion for illustration, and my OCD have manifested in me as a formula to address the vast amount of projects during my trajectory. As always, the driving force behind each endeavor was to obtain pleasing results, some of which have ended up being honored in important festivals such as Cannes Lions, One Show, D&AD, Clio, New York Festival, LIA. 
I believe in the motto "Gentileza Gera Gentileza" (Kindness Begets kindness, José Datrino, a Brazilian urban personality). If we understood that simple sentence, we would change a lot of critical things in the world.
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