The first vegan restaurant "made for meat lovers", a slogan that although it sounds contradictory, makes a lot of sense. At Fantastic V, they believe that although more and more of us are aware of plant-based diets, giving up meat partially or wholly is not easy for everyone. We created a system graphic enough to apply in different uses. From their architectural design to their communication in social media, each element plays a role in their brand guidelines. Inspired in an 80s pop visual language: a rich and vibrant palette that stands out immediately from all the shops and restaurants in the Malasaña neighborhood in Madrid.